The process

How we conduct research

EMPATHIZE

DEFINE

EMPATHIZE

We begin by auditing your current situation and target. We carry out systematic, in-depth research to understand your customer needs and behaviours while keeping people at the centre of everything we do.

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Ethnographic research
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Business analysis
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Customer interviews
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Customer observations

DEFINE

We then collect, contextualize, and analyse the opportunities to narrow down the scope of the project to things that really matter. We identify the essentials to meet customer expectations. What matters to people, matters to the business.

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Persona mapping
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Customer journeys
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Process design
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Feasability studies

Get started

Beginning research

We have partnered up with our friends from Rethink, a strategic service design powerhouse, to carry out the research phase.

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research

Want to know what makes your users tick?

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